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The web page preview.snlexteriors.com has the following on the site, "Our goal at S and L Exteriors is to provide a quality roofing system along with great customer service." I viewed that the website also said " S and L offers 26 different color options with two finishes - smooth and wood-grain." They also said " No paint, No stain, No hassles. We are delighted to offer our customers the Grand Estates window line. Contact us today to explore the new outlook these windows can provide. SL Exteriors is a local, family owned and operated roofing company in Chippewa Falls, WI." The meta header had roofing company in Chippewa Falls as the first search term. This keyword is followed by local roofing company in Chippewa Falls, commercial roofing company in Chippewa Falls, and roofing company in Chippewa County which isn't as important as roofing company in Chippewa Falls. The other words they used was local roofing company in Chippewa County. commercial roofing company in Chippewa County is included but might not be viewed by web engines.